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1. Using web graphics on printed material.With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.2. Forgetting about or not allowing enough bleed.A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work3. Using obscure fonts and not embedding or outlining them for output.We've all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.4. Supplying print ready artwork using spot colours or rgbThere are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.5. Allowing design illiterate clients to lead you round the housesThe customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money. Still it's a living.
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Until 2000 the Canadian laws on fax advertising were not uniform across the country. It applied to some providers but not to all. Also prior to this it was not customer friendly; it was very confusing for the average consumer to understand what the rules were. When this new generalized rule came down there was also a ruling saying what the calling hours could be for proper calling times. The decision took into account each areas time zone. Unsolicited fax advertisements are not enforced or punished by the government. They are enforced and punished through the media carrier. The national rules that have been set up are an agreement that was reached via the commissioner of the CRTC and the various telecom service providers in the country. If a person is wishing to not have their fax number contacted for fax advertising they may place themselves on a voluntary do-not-call list. Their number will remain on the list for a period of three years. During the time that their number is on the list the companies do not call them out of choice. If they do choose to call a person that is on the list the violation of that can not be enforced by law though. That means if a person feels that they have been violated by the company then they are not able to sue. The do-not-call list is more like a gentlemens agreement than an actual strict law. If a consumer is receiving these fax advertisements and they no longer wish to be, they can look on the fax advertisement for a way to contact the company to let them know that they no longer wish to be contacted. Fax advertisements can be a wonderful tool for helping any business to get more costumers. However, customers prefer to be treated with respect. If they are not happy and feel that they are being bothered by a business in any type of way they will not be so kind as to spend their money there. Through fax advertising a solid business relationship can be either formed or destroyed depending upon how well the customer is treated through it. It is best for any business to abuse the media forms that they have at their fingertips. By following the general rules and guidelines set forth by the powers that be a company will portray the image of a responsible integrity based company that values their clients.